Love Wellness closed a new round of funding from San Francisco-based private equity fund Encore Consumer Capital.
Love Wellness is a women’s health and wellness brand specializing in supplements, multivitamins, over-the-counter suppositories, and feminine hygiene. The brand was founded by CEO Lauren “Lo” Bosworth in 2016 after a decade-long career as a reality television star. When legacy women’s health brands failed her, Lauren saw the opportunity to build a wellness brand for women driven by body positivity, clean ingredients, and expert formulations. The company launched as a digitally native brand, selling primarily on its own direct-to-consumer website and Amazon. Today, Love Wellness is also available in specialty retail and mass channels, including Ulta and most recently Target.
Encore Consumer Capital is a San Francisco-based private equity investment firm focused on the consumer products industry. The firm has raised over $600 million in equity capital and invested in over 35 companies in the sector. Encore’s current and prior investments in beauty and wellness include MyChelle Dermaceuticals, Supergoop!, and Tarte. The firm targets companies with between $10 million and $100 million in annual revenues.
“I am excited about the partnership with Encore and their experience supporting high growth digitally native consumer brands,” said Bosworth. “I am looking forward to our next chapter of growth together as we build our team and strategically expand.”
Encore’s Kate Wallman, who led the transaction and will serve on the Love Wellness board of directors, said, “We are so excited to partner with Lauren and the Love Wellness team. Lauren has built a company that is a category pioneer focused on straight talk about sensitive issues and delivering efficacious women’s health and wellness products. We look forward to supporting the business as it continues on its rapid growth trajectory.”
